| Hospital Directions Show 21-22 November Olympia, London http://www.hospitaldirections.co.uk/ The NHS is going through significant change with high expectations for improved efficiency and savings. NHS Chief Executive David Nicholson set the organisation a massive challenge to deliver savings of £20bn by 2015, at the same time as the government launched the biggest reform of healthcare services since the inception of the NHS. It has left hospitals desperately trying to manage rising demand against the backdrop of a real-terms cut to funding. The new structures in primary care mean that hospitals are forging fresh relationships with commissioners, who are in turn under pressure to deliver more health services in the community and nearer to people's homes. In the past, when such funding challenges have arisen, services have been slashed, waiting lists increased and training and quality compromised. But with an ageing population, increasing levels of obesity, and rising expectations, the NHS can't afford such short sighted solutions. Secondary care will not survive this squeeze and reform unchanged. However, investment in prevention, improvement, information and infrastructure during these tough times could make frontline hospital services more productive in the future. Now the need for strong leadership and efficiency improvement is greater than ever. Offering comprehensive speaker streams on Innovation, Efficiency and Leadership, Hospital Directions will bring senior hospital managers together from the fields of patient services, human resources, information technology, estates management and procurement to listen to – and share – best practice. Experts will speak on service redesign, integration and innovation; improved use of information, evidence and technology; new approaches to leadership, recruitment and performance management; flexible and efficient estates and facilities management; and progressive procurement and use of the private sector. Six speaker streams run over two days, jam-packed with seminars, and supported by an exhibition, and will bring managers together from across the different disciplines and from all around the country. Tickets for Hospital Directions are being offered free up to 10 individuals for their hospitals. Register now at www.hospitaldirections.co.uk/register | 
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